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Forbes

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

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Forbes
forbes.com > councils > forbesbusinesscouncil > 06/23/2026 > how-fitness-leaders-can-rethink-the-member-experience

How Fitness Leaders Can Rethink The Member Experience

2+ mon, 2+ week ago   (537+ words) Jim Rowley is the CEO of Crunch Fitness. What keeps people coming back to the gym? Oftentimes, gyms and fitness centers try to improve by adding more equipment, classes and technology. But in my experience, adding more doesn’t always lead…...