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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 28articles · 30d
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- Aug 16, 2026earliest in window
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News
ChatGPT Ads Hit A $1 Billion Run Rate. Here???s What Advertisers Say Will Get Them To Spend More
1+ week, 4+ day ago (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?
3+ week, 13+ hour ago (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...
Demand For Dead Data; ChatGPT???s Miraculous, Disappearing Advertisers
3+ week, 5+ day ago (797+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...