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- 94articles · 30d
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- Aug 17, 2026earliest in window
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News
Inside Workout Anytime's Acquisition-Led Growth Strategy
3+ day, 16+ hour ago (175+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch
3+ day, 20+ hour ago (478+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. VALR Brand is moving deeper into sports nutrition with Creatine+, a multifunctional daily supplement designed to appeal to consumers seeking more…...
JetSet Pilates Leans Into Strength Training With New Class Formats
3+ day, 20+ hour ago (402+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training…...
Vasa Fitness Joins Hyrox’s Growing Gym Network
3+ day, 21+ hour ago (502+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned Hyrox is…...
AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions
4+ day, 2+ hour ago (984+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster,…...
Why Fitness Operators Are Finding Growth in Community, Not Competition
4+ day, 3+ hour ago (802+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage Between muscle…...
SweatHouz Sets NYC Debut, Plans 12+ Studios Across Manhattan & Brooklyn
4+ day, 21+ hour ago (396+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in…...
Fitness Software Provider Arketa to Open Brick-and-Mortar Studio
4+ day, 23+ hour ago (361+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how…...
Aqua Training Bag Lands at DICK’S, Academy Sports Through Everlast Deal
5+ day, 18+ hour ago (345+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms Aqua…...