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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 100articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 10%with images
- 308avg words
- Sports & Fitness 81
- Beauty & Fitness 66
- Economy, Business & Finance 46
- Lifestyle & Leisure 29
- Sport 14
- Finance & Business 11
- Sports 9
- Health & Wellness 7
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- health
- myx fitness
- core meditation trainer
- apple fitness+
- computers & electronics
- health & fitness
- wahoo tickr fit
- fightcamp
- apple watch se (2022)
- forme studio
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News
Navigating the Back-to-School Fitness Cliff
1+ week, 4+ day ago (896+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be…...
Fitness Stakeholders Bet on Pop-Punk Music Revival for Cardio Workouts
1+ week, 4+ day ago (512+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole’s NKO Club, Echelon…...
GymNation Launches Workout Class in Total Darkness to Tackle Gymtimidation
1+ week, 5+ day ago (577+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. The Middle East fitness giant is removing mirrors, screens and phones from its latest group fitness concept in a move to take judgment out…...
ATN Week in Review: This Is How Fitness Goes Mainstream
2+ week, 1+ day ago (148+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire
2+ week, 3+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach
2+ week, 4+ day ago (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty As consumers’ perspectives on working out…...
7 Marketing Strategies For Gyms That Work
2+ week, 4+ day ago (138+ words) Klaudia Balogh is a Florida-based health and longevity journalist with over a decade of international reporting experience, holding broadcast journalism degrees from the U.S. and the U.K. She covers the science, founders, and brands shaping how people perform, recover and live better…...
How the Viral 'Bridal Arms' Workout Became GGStudio, a Self-Funded Fitness App
2+ week, 5+ day ago (177+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
Inside the Pop-Up Boom Taking Over Boutique Fitness
3+ week, 3+ day ago (184+ words) Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the…...
The Fastest-Growing Fitness & Wellness Brands in America, Ranked
3+ week, 3+ day ago (153+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...