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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
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News
VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch
3+ day, 44+ min ago (478+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. VALR Brand is moving deeper into sports nutrition with Creatine+, a multifunctional daily supplement designed to appeal to consumers seeking more…...
JetSet Pilates Leans Into Strength Training With New Class Formats
3+ day, 1+ hour ago (402+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training…...
Vasa Fitness Joins Hyrox’s Growing Gym Network
3+ day, 1+ hour ago (502+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned Hyrox is…...
Gold's Gym Debuts Hone, a Training App With Designs on Non-Members
3+ day, 4+ hour ago (513+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole…...
AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions
3+ day, 7+ hour ago (984+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster,…...
Why Fitness Operators Are Finding Growth in Community, Not Competition
3+ day, 8+ hour ago (802+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage Between muscle…...
Apple Unveils Major Health & Fitness Upgrades, Including Lab Tests
3+ day, 14+ hour ago (826+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV…...
System Raises $20M to Make Peptides More Accessible for Americans
4+ day, 2+ hour ago (401+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The startup’s all-in-one platform is designed to help consumers navigate peptide treatments, connect with licensed clinicians and receive prescribed compounds at…...
Fitness Software Provider Arketa to Open Brick-and-Mortar Studio
4+ day, 4+ hour ago (361+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how…...
Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide
4+ day, 22+ hour ago (180+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....