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- Aug 17, 2026earliest in window
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News
JetSet Pilates Leans Into Strength Training With New Class Formats
3+ day, 20+ hour ago (402+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training…...
SweatHouz Sets NYC Debut, Plans 12+ Studios Across Manhattan & Brooklyn
4+ day, 21+ hour ago (396+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in…...
Fitness Software Provider Arketa to Open Brick-and-Mortar Studio
4+ day, 23+ hour ago (361+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how…...
Aqua Training Bag Lands at DICK’S, Academy Sports Through Everlast Deal
5+ day, 18+ hour ago (345+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms Aqua…...
Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide
5+ day, 18+ hour ago (180+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
Planet Fitness Adds Reformer Pilates to Australia Gyms
5+ day, 21+ hour ago (467+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with…...
Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel
6+ day, 23+ hour ago (180+ words) Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness…...
How Gold's Gym Tampa Built One of the Most Ambitious Wellness Spaces in Fitness
1+ week, 4+ day ago (946+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Gold’s Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply…...
Onelife Fitness Acquires Alabama Gyms, Expanding Southeast Footprint
1+ week, 4+ day ago (346+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The Josh Harris-backed fitness operator now has five Alabama locations open or in development as it continues growing across the Southeast…...
This Premium Pilates Class Comes With Puppies — and Growth Plans
1+ week, 6+ day ago (452+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and…...