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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
- 3+ day agolatest article
- Aug 17, 2026earliest in window
- 10%with images
- 313avg words
- Sports & Fitness 75
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News
Shoot 360 Raises $7M to Expand Connected Basketball Gyms
3+ day, 15+ hour ago (334+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Shoot 360 has raised $7 million in growth funding as the tech-powered basketball training company looks to expand its franchise footprint, accelerate product…...
Vasa Fitness Joins Hyrox’s Growing Gym Network
3+ day, 18+ hour ago (502+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned Hyrox is…...
Why Fitness Operators Are Finding Growth in Community, Not Competition
4+ day, 22+ min ago (802+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage Between muscle…...
Aqua Training Bag Lands at DICK’S, Academy Sports Through Everlast Deal
5+ day, 15+ hour ago (345+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms Aqua…...
Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel
6+ day, 20+ hour ago (180+ words) Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness…...
Inside the YMCA's Successful Recovery Rollout
1+ week, 5+ day ago (1225+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door. With…...
Alpha Fit Club Goes Big on Fitness Racing With 1,550-Athlete Event
1+ week, 5+ day ago (525+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their…...
Hyrox Takes Dating App Partnership Global
1+ week, 5+ day ago (510+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps Hyrox…...
Revl Blends Fitness Racing, Nightlife With New ‘Underground’ Event
1+ week, 6+ day ago (529+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. The Australian functional fitness brand is testing a more intimate, culture-driven take on fitness racing as it builds competition deeper into its member experience…...
Amazon Makes Biggest Fitness Push Yet With Hyrox Deal
2+ week, 5+ day ago (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the…...