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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 99articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
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- 310avg words
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News
Vasa Fitness Joins Hyrox’s Growing Gym Network
2+ day, 23+ hour ago (502+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned Hyrox is…...
There's One Metric Most Gym Owner's Overlook
5+ day, 3+ hour ago (94+ words) There’s One Metric Most Gym Owner’s Overlook Athletech News Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. There’s One Metric Most Gym Owner’s Overlook Client churn is a “silent…...
Alpha Fit Club Goes Big on Fitness Racing With 1,550-Athlete Event
1+ week, 4+ day ago (525+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their…...
Fitness Stakeholders Bet on Pop-Punk Music Revival for Cardio Workouts
1+ week, 5+ day ago (512+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole’s NKO Club, Echelon…...
ATN Week in Review: This Is How Fitness Goes Mainstream
2+ week, 1+ day ago (148+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
Amazon Makes Biggest Fitness Push Yet With Hyrox Deal
2+ week, 4+ day ago (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the…...
How To Price Your Personal Training
2+ week, 6+ day ago (135+ words) Klaudia Balogh is a Florida-based health and longevity journalist with over a decade of international reporting experience, holding broadcast journalism degrees from the U.S. and the U.K. She covers the science, founders, and brands shaping how people perform, recover and live better…...
How the Viral 'Bridal Arms' Workout Became GGStudio, a Self-Funded Fitness App
2+ week, 6+ day ago (177+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
As Hyrox's Popularity Soars, Fitness Racing Hybrid Chases Olympic Dream
3+ week, 3+ day ago (586+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). (Reuters) — From around 650 competitors at its first event to more than a million participants worldwide today, Hyrox has gone from niche fitness challenge to global phenomenon with…...
Defining the New Category of Movement Longevity
3+ week, 4+ day ago (1095+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). PVOLVE’s Jill Brand explains why movement isn’t just part of healthy aging — it’s the foundation for living well throughout life. The longevity conversation has never been louder....