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News
Media Buying Briefing: How Publicis keeps winning clients without pitches
13+ hour, 53+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
AI reshapes agency economics, but their contracts are still scrambling to catch up
4+ day, 13+ hour ago (550+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the…...
As WPP’s Rose marks first year in charge biggest calls still remain
2+ week, 13+ hour ago (803+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s…...
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
2+ week, 13+ hour ago (629+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
Live session: How the New York Post, Sports Illustrated and Tastemade are growing their brands on CTV
2+ week, 6+ day ago (210+ words) Digiday Join us Sept. 14-16 in Miami to connect with top publishing leaders CTV has become a key growth channel for media brands that built their audiences on other platforms. As consumers shift their viewing habits from linear TV to streaming,…...
Dentsu expands and consolidates its commerce and retail media offering under new leadership
2+ week, 5+ day ago (238+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Beth Ann Kaminkow, CEO of Dentsu Americas who also is the holdco’s chief global client officer, explained that Dentsu has the right pieces in place for a concerted commerce…...
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
3+ week, 13+ hour ago (700+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
ANA updates efforts to standardize retail media network measurement
3+ week, 6+ day ago (346+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when…...