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News
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
4+ day, 4+ hour ago (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
4+ day, 6+ hour ago (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
2+ week, 6+ day ago (865+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Observers…...
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
2+ week, 6+ day ago (591+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect…...
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
3+ week, 1+ hour ago (750+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics…...
OpenAI is sharpening its focus on enterprise advertisers
3+ week, 13+ hour ago (608+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a…...