3+ day, 20+ hour ago   (526+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while…...

4+ day, 6+ hour ago   (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...

4+ day, 20+ hour ago   (62+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Prices on passes increase after February 23. Add a calendar reminder. Learn more about lead generation, thought leadership and branding opportunities for this event. Are you a marketing executive? You…...

5+ day, 13+ hour ago   (977+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually…...

1+ week, 5+ day ago   (940+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders A generation of content creators is growing up, and so are the brand deals they’re being offered. “People were like, ‘Unfollow! This isn’t what I’m here for.’ They thought…...

1+ week, 5+ day ago   (976+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...

1+ week, 6+ day ago   (938+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. It’s a lot to keep track of. That’s…...

2+ week, 6+ day ago   (865+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Observers…...

3+ week, 1+ hour ago   (750+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics…...

3+ week, 13+ hour ago   (597+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying…...