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Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
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News
AI reshapes agency economics, but their contracts are still scrambling to catch up
4+ day, 11+ hour ago (550+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the…...
Digiday Programmatic Marketing Summit
4+ day, 18+ hour ago (62+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Prices on passes increase after February 23. Add a calendar reminder. Learn more about lead generation, thought leadership and branding opportunities for this event. Are you a marketing executive? You…...
WTF is a ghost creator?
5+ day, 11+ hour ago (977+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually…...
The case for and against turning off Google crawlers
2+ week, 6+ day ago (626+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The…...
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
2+ week, 6+ day ago (865+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Observers…...
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
2+ week, 6+ day ago (591+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect…...
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
2+ week, 6+ day ago (750+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics…...
The IAB is developing a framework to tackle AI advertising measurement
3+ week, 11+ hour ago (597+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying…...
Discord adds lower funnel with outcomes push
3+ week, 3+ day ago (753+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer players rewards for completing in-game actions, such…...
Why fragmented buyer signals are holding back B2B marketing
3+ week, 3+ day ago (427+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or…...