13+ hour, 22+ min ago   (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...

1+ day, 1+ hour ago   (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...

1+ day, 6+ hour ago   (509+ words) From awareness to association: Rather than remembering a brand because they have seen its logo often enough, people tend to remember it because it has become tied to something else entirely: a person, a place, a celebration, a childhood memory,…...

3+ day, 15+ hour ago   (1265+ words) Speaking at Mumbrella Remade in a session, “The Trust Advantage”, leaders from Strand, Are Media, Better Homes and Gardens and Specsavers explored why premium content and human connection are critical to influencing consumer action. This post is sponsored by Are…...

3+ day, 17+ hour ago   (123+ words) Ipsos How are brands winning in this tight economy? Hear their stories and find out what’s working during our October 7 live panel discussion where we’ll talk to experts and learn what strategies they’re leaning on to prove to Americans that…...

4+ day, 53+ min ago   (606+ words) For a time, collaboration became one of luxury’s most reliable instruments of relevance. It could bring an established maison into conversation with a younger audience, introduce an unfamiliar category without quite calling it an expansion, and create the carefully rationed…...

4+ day, 3+ hour ago   (721+ words) Outside of the traditional Dick’s big-box stores, the company’s GameChanger app serves more than 9 million users each year for streaming, statistics tracking and scheduling, and its Dick’s House of Sports locations are billed as a third space with climbing walls…...

4+ day, 8+ hour ago   (1472+ words) Only 14% of business decision-makers say their agencies fully meet their needs. At the same time, three-quarters say finding the right agency partner is an issue. So what would make clients feel more confident about the agencies they choose? Mustard’s Richard…...

4+ day, 10+ hour ago   (225+ words) Television advertising once relied on concentrated audiences, predictable reach, and planned placements. Streaming has changed this model, spreading audiences across platforms like Netflix, Amazon, Binge, Paramount, and Tubi. Reaching viewers at scale now requires more precise strategies. Streaming changed how…...

4+ day, 14+ hour ago   (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...